Historically, the solution-dyed carpet was a premium, only something a consumer could have if they were willing to pay for it. Modern manufacturing technology and logistics keep PureColor affordable for any homeowner. Our product stays within the four walls of our state-of-the-art manufacturing facility, from the extrusion process until it ships out to our retail customers.
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PureColor solution-dyed fiber is superior to traditional piece-dyed fibers. Imagine the difference between a carrot and a radish. The color of traditional carpet fibers sits on top like the red skin of a radish. With PureColor, the color penetrates the fiber like the orange of a carrot.

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PureColor won't fade from prolonged exposure to harsh sunlight and won't wear, even in high-traffic areas. Purecolor has built-in soil resistance, that helps it resist staining from things like red wine, chocolate & pet stains and won't bleach from spot cleaning from household cleaners.

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